Our Story

From shaping home made surfboards in the garage to designing precision engineered hardware, we've spent over 20 years living, exploring and innovating on the edge of the wild far South West atlantic coast.

We are deeply grateful and inspired by our natural surroundings and community

Cornwall - North, South and West

Surf Shop St Ives Circa 2014

Downwind to Godrevy

2012

St Ives Store Opens

A small shop but big on community, big on sustianability and big on championing new brands, local makers and innovators, big and small alike.

2013

SUP St Ives Launched

Paddle boarding is everywhere these days but we were one of the first to bring this new way of exlporing the coast to our part of the world.

2014

Work begins on Tooling

A major milestone after several years research and development was tooling up for manufacture of our Waterproof Key Case.

2015

First Samples Arrive

We were super excited when these first samples of our marine grade stainless steel waterproof key case clips arived.

2016

More Store Fun

A busy year with the shop, paddle board school and waterproof key case manufacturing tooling all at full steam ahead.

2017

Lots more testing

After revieving our first batch of full asembly waterproof key cases, 2017 was a year of more testing and finishing touches.

2023

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